Zetti Jewellery is a small independent brand based in Melbourne, inspired by the beauty of nature.
With limited budget and a small number of existing photography libraries, I worked resourcefully to bring the collection to life for a brand relaunch. Using my own nature photography I layered product shots over textural backgrounds to bring a unique feel to the collection. I also created reels to showcase the brand further.
In addition I conducted a website audit, to ensure consistency across product listings as well as to maximise user experience. I worked in the backend of the site via Shopify, also setting up integration with Instagram and Facebook storefronts for product linking.
Reel created on CapCut to bring photography collection to life.
Reel created using my own footage to showcase the brand on International Women's Day, tying in to the inspiration of nature.
Website following audit for user experience.
Instagram shop which I audited and synced to website shop.
