A competition brief set for Young Creative Network by Bumble, the popular dating app, to create an advertising campaign promoting the app to the female student population. With the required outcomes ranging from traditional pieces of advertising (billboard, posters and bus-side) to digital (30sec advert, 10sec advert, 10sec mobile advert), and strict brand guidelines to follow, I decided to focus on copywriting as my medium. This was communicated through persuasive type and motion graphics.
This manifested in empowering language and taglines to draw in the viewer and promote Bumble as a female-forward, safe space for young women to find relationships, friendships and business connections in a multi-faceted platform.
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