An explorative criticism of social media through branding oneself on an online platform. Created using green screen and post-production methods, it is a trailer to a hypothetical YouTube channel.
ThePatriciaLife is an envision of what “lifestyle vloggers” could become in the future. It exaggerates the production of YouTubers as brands and the different personas they portray in order to reach a wide audience.
This channel promotes an idyllic lifestyle which its viewers aspire to achieve, all-encompassing lifestyle. The studio “panel show” setting emphasises the contrived nature of YouTube content as it ebbs toward a platform full of generic, performative characters.